Farouk is an analytics thought leader with more than 15 years experience of delivering strategic and operational analytics initiatives in the UK Financial Services, Retail, Energy, Telecoms and Media sectors.
Proven track record of building and leading analytics teams that deliver to business strategy. He specialises in the design, delivery and operational management of customer insight, supply chain, HR, digital and operational analytics capabilities for leading B2C and B2B organisations. Farouk is passionate about the application of data analytics in the optimisation of the customer experience which inadvertently contribute to increased revenue and costs reduction.
Farouk has delivered large analytics programmes in FTSE 100 companies such as BSkyB, SSE and Bank of Scotland Retail and latterly was a senior manager in Deloitte Digital where he led the telecoms and media practice. He joined Astro Malaysia as VP, Head of Data and Analytics prior joining the Asean Data and Analytics Exchange (ADAX) as Chief Data Scientist