Ellina Roslan

Ellina Roslan currently serves as the Senior Director at MyDIGITAL Corporation, the strategic monitoring agency under the Ministry of Digital Malaysia, dedicated to driving the nation’s aspirations under the Malaysia Digital Economy Blueprint and the National Fourth Industrial Revolution Policy. In this role, she oversees key portfolios encompassing programme management, strategic partnerships, corporate operations, strategic communications, and the execution of specialised national initiatives such as digital leadership development, competency-building, and inclusivity programmes.

With over three decades of experience across diverse sectors — spanning communications, brand building, marketing, and organisational transformation — Ellina is recognised for her ability to translate national digital policies into actionable, impactful strategies. Her leadership has been instrumental in the rollout of high-impact initiatives including the AI Untuk Rakyat programme, which surpassed its one-year target of one million completions in under six months, and major national events such as the KL20 Summit 2024, the launch of the National AI Office and most recently the ASEAN AI Malaysia Summit 2025.

Guided by a deep commitment to Malaysia’s digital advancement, Ellina fosters strong collaboration between government, industry, and civil society, ensuring an inclusive and cohesive approach to digital transformation. Passionate about leadership enablement and nation-building, she continues to champion initiatives that harness technology for sustainable growth, talent empowerment, and societal well-being, in line with Malaysia’s vision of becoming a regional leader in the digital economy.